We hear the phrase “become mentally tougher” or similar a lot of times don’t we? In fact I read and hear about it so much I’m almost tired of it. Heck I probably use it myself too often, it’s become really clichéd hasn’t it?

The thing is, it may not be true.

What happens when someone says you need to become mentally tougher? Well for starters the first thing it implies is that you are mentally too weak to compete at that particular level. After all, if you are told you must become tougher to win on tour then it means you are currently too weak to win on tour, right?

Do you like being called mentally weak? I know I don’t! Perhaps we Sports Psychologists should think about that?

I really don’t like the inference that a person’s mind is weak. I doubt very much that the problem is a weak mind. The reason the golfer (or anyone) is underperforming in a certain area is probably just a matter of mind control.

Let’s rule out experience first and presume that’s not the issue. After all if you have no experience of being in a certain situation then you may well fail to achieve your best. That’s not mentally weak it’s just a lack of experiential knowledge.

Take Rory who blew the Masters. Was he mentally weak? No, he wasn’t ready, but he learned from that experience and came right back to claim his first major. Strength from experience.

So if we presume a player has experience but keeps blowing it, then it’s a matter of mind control. NOT WEAKNESS!

The mind and body are one system, they work together not as separate units. If your body is experiencing a problem, like poor nutrition or dehydration, then the mind will suffer and be unable to perform at peak levels. Severe enough nutritional deficiencies or dehydration will lead to a real breakdown in thinking.

If the body posture is one of defeat, anger, frustration or any other negative, this WILL HAVE AN IMPACT on your thinking and emotions.

If the mind is not controlled and allowed to think poorly, then it has a direct effect on emotions, mood and most certainly on physical performance.

You are not mentally weak. You must learn to control what you can, both body and mind. Feed your mind and body properly with good nutrition and hydration, control your body postures and keep them HEAD UP POSITIVE.

Be aware of what thoughts are running through your mind and if you know they are negative and unhelpful, CHANGE THEM! Distract yourself, and then think of things that get you balanced again.

As you learn and become more proficient at Mind and Body Control, people will begin to call you Mentally Tough, but that’s OK, we’ll excuse them as we practice Mind Control Golf.

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Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.

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